Course or series
Consumer Behaviour
NPTEL — National Programme on Technology Enhanced Learning
Lecture 1: Introduction to Consumer Behaviour
“Lecture 1: Introduction to Consumer Behaviour” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.
NPTEL — National Programme on Technology Enhanced Learning
Lecture 2: The Changing Patterns of Consumer Behaviour
“Lecture 2: The Changing Patterns of Consumer Behaviour” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.
NPTEL — National Programme on Technology Enhanced Learning
Lecture 3: Dimensions of Consumerism
“Lecture 3: Dimensions of Consumerism” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.
NPTEL — National Programme on Technology Enhanced Learning
Lecture 4: Use of Market Segmentation in Consumer Behaviour
“Lecture 4: Use of Market Segmentation in Consumer Behaviour” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.
NPTEL — National Programme on Technology Enhanced Learning
Lecture 5: Process of Motivation
“Lecture 5: Process of Motivation” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.
NPTEL — National Programme on Technology Enhanced Learning
Lecture 6: Theories of Motivation
“Lecture 6: Theories of Motivation” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.
NPTEL — National Programme on Technology Enhanced Learning
Lecture 7: Consumer Involvement
“Lecture 7: Consumer Involvement” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.
NPTEL — National Programme on Technology Enhanced Learning
Lecture 8: Case Study on Motivation and Involvement
“Lecture 8: Case Study on Motivation and Involvement” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.
NPTEL — National Programme on Technology Enhanced Learning
Lecture 9: Concept and Levels of Perception
“Lecture 9: Concept and Levels of Perception” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.
NPTEL — National Programme on Technology Enhanced Learning
Lecture 10: Process of Perception
“Lecture 10: Process of Perception” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.
NPTEL — National Programme on Technology Enhanced Learning
Lecture 11: Theories of Personality I
“Lecture 11: Theories of Personality I” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.
NPTEL — National Programme on Technology Enhanced Learning
Lecture 12: Theories of Personality II
“Lecture 12: Theories of Personality II” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.
NPTEL — National Programme on Technology Enhanced Learning
Lecture 13: Brand Personality & Self concept
“Lecture 13: Brand Personality & Self concept” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.
NPTEL — National Programme on Technology Enhanced Learning
Lecture 14: Theories of Learning
“Lecture 14: Theories of Learning” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.
NPTEL — National Programme on Technology Enhanced Learning
Lecture 15: Attitude Formation I
“Lecture 15: Attitude Formation I” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.
NPTEL — National Programme on Technology Enhanced Learning
Lecture 16: Attitude Formation II
“Lecture 16: Attitude Formation II” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.
NPTEL — National Programme on Technology Enhanced Learning
Lecture 17: Changing Attitude
“Lecture 17: Changing Attitude” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.
NPTEL — National Programme on Technology Enhanced Learning
Lecture 18: Exercise on Attitude Formation and Change
“Lecture 18: Exercise on Attitude Formation and Change” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.
NPTEL — National Programme on Technology Enhanced Learning
Lecture 19: Values
“Lecture 19: Values” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.
NPTEL — National Programme on Technology Enhanced Learning
Lecture 20: AIO Classification
“Lecture 20: AIO Classification” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.
NPTEL — National Programme on Technology Enhanced Learning
Lecture 21: VALS I Typology
“Lecture 21: VALS I Typology” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.
NPTEL — National Programme on Technology Enhanced Learning
Lecture 22: VALS TM Typology
“Lecture 22: VALS TM Typology” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.
NPTEL — National Programme on Technology Enhanced Learning
Lecture 23: Implication of Lifestyle in Marketing
“Lecture 23: Implication of Lifestyle in Marketing” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.
NPTEL — National Programme on Technology Enhanced Learning
Lecture 24: Influence of Culture on Consumer Behaviour
“Lecture 24: Influence of Culture on Consumer Behaviour” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.
NPTEL — National Programme on Technology Enhanced Learning
Lecture 25: Group Influences on Consumption
“Lecture 25: Group Influences on Consumption” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.
NPTEL — National Programme on Technology Enhanced Learning
Lecture 26: Role of Celebrity Endorsement
“Lecture 26: Role of Celebrity Endorsement” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.
NPTEL — National Programme on Technology Enhanced Learning
Lecture 27: Concept of Family & Family Life Cycle
“Lecture 27: Concept of Family & Family Life Cycle” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.
NPTEL — National Programme on Technology Enhanced Learning
Lecture 28: Family Buying Decisions
“Lecture 28: Family Buying Decisions” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.
NPTEL — National Programme on Technology Enhanced Learning
Lecture 29: Diffusion of Innovations I
“Lecture 29: Diffusion of Innovations I” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.
NPTEL — National Programme on Technology Enhanced Learning
Lecture 30: Diffusion of Innovations II
“Lecture 30: Diffusion of Innovations II” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.
NPTEL — National Programme on Technology Enhanced Learning
Lecture 31: Influencing Factors for Adoption and Opinion Leadership
“Lecture 31: Influencing Factors for Adoption and Opinion Leadership” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.
NPTEL — National Programme on Technology Enhanced Learning
Lecture 32: Consumer Decision Making
“Lecture 32: Consumer Decision Making” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.
NPTEL — National Programme on Technology Enhanced Learning
Lecture 33: Consumer Black Box Model
“Lecture 33: Consumer Black Box Model” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.
NPTEL — National Programme on Technology Enhanced Learning
Lecture 34: Models of Consumer Behaviour I
“Lecture 34: Models of Consumer Behaviour I” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.
NPTEL — National Programme on Technology Enhanced Learning
Lecture 35: Models of Consumer Behaviour II
“Lecture 35: Models of Consumer Behaviour II” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.
NPTEL — National Programme on Technology Enhanced Learning
Lecture 36: Models of Consumer Behaviour III
“Lecture 36: Models of Consumer Behaviour III” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.
NPTEL — National Programme on Technology Enhanced Learning
Lecture 37: Models of Consumer Behaviour IV
“Lecture 37: Models of Consumer Behaviour IV” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.
NPTEL — National Programme on Technology Enhanced Learning
Lecture 38: Organisational Buying Behaviour I
“Lecture 38: Organisational Buying Behaviour I” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.
NPTEL — National Programme on Technology Enhanced Learning
Lecture 39: Organisational Buying Behaviour II
“Lecture 39: Organisational Buying Behaviour II” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.
NPTEL — National Programme on Technology Enhanced Learning
Lecture 40: Dimensions of Consumer Research
“Lecture 40: Dimensions of Consumer Research” is listed in Consumer Behaviour. Its place in the course provides the learning context; an individual account of the lecture's content has not yet been checked.